Gary Illyes from Google wants you to pay lots of attention to structured data this year. Here’s his take on it recent talk from recent PubCon 2017. It’s quite a long text, but I promise, as a site owner or promoter, you better read this.
We launched a bunch of search features that are based on structured data. It was badges on image search, jobs was another thing, job search, recipes, movies, local restaurants, courses and a bunch of other things that rely solely on structure data, schema.org annotations.
It is almost like we started building lots of new features that rely on structured data, kind of like we started caring more and more and more about structured data. That is an important hint for you if you want your sites to appear in search features, implement structured data.
But more importantly, add structure data to your pages because during indexing, we will be able to better understand what your site is about.
And don’t just think about the structured data that we documented on developers.google.com. Think about any schema.org schema that you could use on your pages. It will help us understand your pages better, and indirectly, it leads to better ranks in some sense, because we can rank easier.
So structured data is important, take any schema from schema.org and implement it, as it will help.